Visual Design, Design Systems, UX Design
ENOC’s Yes Rewards Portal
Product: Yes Rewards loyalty program
Team: Product Designers (I and my teammate), Product Manager, Full-Stack Web Developer, iOS Developer, Android Developer, QA Engineer, Business Analyst
Tools: Sketch, Illustrator, Jira, Zeplin, Photoshop
The Vision
A Palette Reimagined
A pivotal part of our tale was redefining aesthetics. Our canvas drew inspiration from the “Yes” app’s colors, but with a refined touch. We envisioned a sleek portal where simplicity married functionality. From a chaotic array of 80 colors and 40 font styles, we crafted a crisp palette dancing with shades of lilac and vibrant purple. Typography, our silent communicator, maintained a precise 1.6 ratio, ensuring a harmonious visual narrative.
Navigating the Portal
Our story takes a twist as we decluttered the virtual paths. With the introduction of a sticky double navbar, we ensured users were always one click away from their desired destination.
Calling All Travelers
Recognizing the potential of attracting more to our loyalty quest, CTAs and banners beckoned non-members. Like sirens of the old tales, they sang songs of the benefits, urging users to join our loyalty odyssey.
Treasures of Loyalty
Upon this digital realm, cards showcasing exquisite offers awaited both new and existing members. Each card, a tapestry of essential information, portrayed offers in their full glory, promising rewards in the form of virtual vouchers. And as the lore goes, these vouchers could be unlocked only through the magical app.
The Guardian’s Chamber
For those who pledged their loyalty, a special sanctum – the Member Dashboard – stood ready. Here, guardians of the portal could view their tales of transactions, trace their virtual treasures, and even glimpse their riches in real currency.
Member dashboard before and after. A lot can be improved with small visual changes. Without changing dramatically the look and feel, we improved usability.
Legacy Carved
The chronicle of our quest didn’t end with the portal’s creation. No, dear reader, it etched its mark on the annals of history. At the esteemed International Loyalty Awards 2023, our tale – Yes Rewards by ENOC and Comarch – was heralded twice, celebrating both our customer experience and our innovation.
And as all stories go, though this chapter closes, the legacy of our endeavor lives on.
